The beauty industry is full of beautiful products, but we’re here to curate only the highest performing, effective, and exciting products that truly deliver!

We were founded nearly 20 years ago by professional makeup artist Mary Erickson. Mary had the vision and entrepreneurial courage to create a new type of professional makeup store where artists could find the products they need and experiment with them without the typical makeup store experience.

Today, we are proud to uphold our founder’s vision: to serve the professional makeup artist with products to elevate their artistry and to be a source of inspiration and education for aspiring artists and makeup lovers across the globe.